Marketing: Cold Email

The Challenge

The funding offer needed reach it couldn’t staff. Huge Capital’s funding offer works when it reaches the right business owners at the right moment, but every path to that reach was broken. The well-known lead list providers meant untrusted data at a high price, with no visibility into how the results were filtered, and one-size-fits-all lists instead of anything built for their offer. The team tested several options and every one of them failed. Meanwhile, running separate campaign paths by hand for each of the trades they serve was more hours than the team had.

Our Solution

Mana came in and built a workflow specific to Huge Capital’s needs, then attached our agents to handle the process end to end. We built and scored a business-owner lead universe of 458,392 rows for the funding offer and stood up targeted campaign paths for each of the trades they serve. The system runs across 75 sending accounts, so every path gets its own angle and cadence instead of one generic blast, and the team oversees it all from mobile or desktop while handing off 30 to 60 hours of campaign admin every month.

Key Results

Tech Stack

Capabilities

• Builds and scores a business-owner lead universe for the funding offer
• Runs targeted campaign paths for each of the trades they serve
• Operates 75 sending accounts on the offer
• Matches messaging and cadence to each campaign path
• Managed from mobile and desktop, so the team can oversee campaigns from anywhere